Company's Profile

A: Munchy’s was born in 1991 under the name Munchy Food Industries Sdn Bhd (its manufacturing arm) in Batu Pahat, Johor. Subsequently, MunchWorld Marketing Sdn Bhd (its marketing arm) was incorporated in 1997.

A: Corporate HQ - Klang, Selangor, Malaysia.
Group headquarters - Batu Pahat, Johor, Malaysia.

A: Munchy’s can be found at approx 20,000 outlets in East and West Malaysia including major international hypermarket, supermarket chains, and local provision stores.

Internationally, Munchy’s is present in approximately 60 countries worldwide, with plans for expansion to rule the world.

A: Munchy’s 70 SKUs fall under 6 categories – crackers, wafers, sandwiches, plain sweet, chocolate-based & cookies, and assorted Munchy’s treats (for more information please click here). 

Constant product innovation and brand new product ranges are the key to satisfying hundreds and thousands of hungry tummies, and our most requested lip-smacking products include:

Oat Krunch Crackers (Strawberry & Blackcurrant, Dark Chocolate and Chunky Organic Hazelnut) Captain Munch Cookies (Milk / Chocolate) Mini Crackers (Peanut Butter / Double Chocolate / Milk with Wheat Bran Crackers / Cheese / Chocolate) Lexus Sandwich Biscuits Muzic Wafers Munchini Wafer Sticks Sugar Crackers

A: All Munchy’s products are certified Halal by JAKIM MALAYSIA. Please feel free to contact JAKIM at (03) 8886-4000 for further clarification.

A: Yes, each Munchy’s product is labeled with the nutrition facts to provide consumers with adequate information. There is also a consumer hotline and/or our queries email (munchys@munchys.com) listed on each of our product’s packaging if consumers have more questions and comments. Additionally, we have an enquiries form on our website atwww.munchys.com that can be filled in accordingly. 

A: These spots are 'fat bloom'. It’s simply a surface re-crystallisation of fat that is found in raw materials for the confectionary industry, due to the fluctuation in temperature during the many different storage stages. Products with fat bloom on them are still safe for consumption.

A: Munchy’s Quality Assurance and Quality Control Department ensures that all production procedures that are in place are constantly adhered to – according to the international standards set by the many regulatory boards from which Munchy’s has received official certification. This includes HALAL and ISO 9001:2000 certification that has since been upgraded to the 2008 version, as well as certification from HACCP (Hazard Analysis Critical Control Point), and BRC (British Retail Consortium).

A: Munchy’s is always researching potential new products and innovations as it works towards keeping up its standing in Malaysia as the country’s most innovative biscuit brand. We have an entire R&D department that specifically focuses on this aspect, so as to always stay at the forefront of innovation.

A: Big investments are needed to feed millions of biscuit lovers. Hence, in order to stay ahead in our business, Munchy’s believes in constantly upgrading its techniques, technology, equipment and other resources. Therefore, we have invested over RM200 million since 1996 in our top-of-the-line factory and warehousing facilities. And in the last 2 to 3 years, we invested RM50 million to double our manufacturing capabilities.

A: Our recent investment of an additional RM50 million resulted in state-of-the-art machines that have now increased our manufacturing capabilities to upwards of 5,000 tons per month.

A: Munchy’s has a 300-strong experienced and dedicated sales and marketing force that closely monitors consumer feedback. Consumers can call us/email us/snail mail us atmunchys@munchys.com, which is also listed on each of our product’s packaging. Additionally, we have enquiry forms at www.munchys.com that can be filled in accordingly.

A: We consider each and every one of the concerns from our consumers and customers equally important – and deal with each individual case accordingly. 

Here’s an example. A consumer felt that one of our products had gone ‘soft’ and was not ‘crisp’ enough. We picked up the product in question from the said consumer and an investigation into the said product was conducted by our Quality Assurance and Quality Control Department. Once we received the results of the investigation, we informed the consumer that the product had turned soft due to its packaging, and that we had since rectified the issue by directing the relevant supplier to make the necessary adjustments.

A: Munchy’s believes that it is important for consumers to have the option to purchase high quality Malaysian-made products at affordable prices, from a Malaysian homegrown company –while knowing that the profits from these sales will be re-invested into the local economy, thus providing a sustainable future for the future generations of Malaysians.

A: Giving back to society is part and parcel of Munchy’s culture. We believe in empowering the societies in which we operate – as a sign of gratitude for their support and loyalty, as well as a means to develop and enrich these societies.

Additionally, we believe in providing job opportunities for people living in the areas in which we operate – and a great example of this is our Batu Pahat facility that employs 88% of its workforce from the immediate areas surrounding it.

A: MSG is a commonly used flavour enhancer in many food products. If any of our products contain MSG, this will be clearly listed on the ingredient list on the label.

A: Ingredients for each Munchy’s munch-tastic biscuits are listed clearly on our packaging labels. Products that contain eggs will be stated accordingly.

A: ‘Best Before’ is the recommended shelf life of the product - it indicates by when the product should be eaten to ensure its freshness level. ‘Use By’ means it must be eaten on or by the date for consumption safety reasons.

A: We do not use preservatives in our products.

A: Many individuals suffer from different allergies. That is why it is important to read the ingredient label of any Munchy’s products.

Additionally, in adherence to international standards and regulations, we are required to print an ‘Allergy Advice’ column on all our  packaging.

A: Our lecithin is derived from soy beans. Lecithin is a very common emulsifier in a wide range of foods.

A: At Munchy’s, we work with suppliers who supply non-genetically modified raw materials.