How We Got Started
It all started in 1991. A bunch of biscuit aficionados formulated their first successful crunch with a second-hand wafer stick machine in a small peaceful town of southern Malaysia.
In 1993, they finally shared their wonderful creations to the world with the birth of Munchy’s. 3 years later, a new wave of fun was unleashed with the launch of new products: MUZIC, MUNCHINI and LEXUS. These yummy trailblazers were mixed and baked in Munchy’s iconic factory in Batu Pahat.
New Path for Crunch
Soon enough, the word got out about Munchy’s delicious creations and it didn’t stop in Malaysia. To satisfy global demands of our signature crunch, Munchworld Marketing was set up in 1997 as Munchy’s arm and sole worldwide distributor.
We then began munching into new shores, with more than 50 countries making Munchy’s their go-to snack. In 2011, Munchy’s acquired Kellogg’s biscuit business in China, paving a new path for crunch excellence. Today, our globetrotting products speak for themselves as we munched our way to every nook and cranny of the world to delight tummies everywhere.
Munchy’s Logo Transition
Munchy’s is currently the number 1 homegrown biscuit brand in Malaysia* and we’re not stopping there. Aside from our world-class 434,000 -square-feet factory and new additions to our crunch collection like OAT KRUNCH, MUNCHY’S CRACKERS and Munchy’s assortment, we’ve also set up a business in Indonesia to make our homegrown bite felt throughout the region.
*source: Nielsen Retail Index Corporate Value Share, MAT March 2017
The Fun Never Stops
The fun never stops with Munchy’s as we find new ways to excite our ever-growing family. In 2017, we introduced 7DAYS Croissant to our already amazing line-up of yummy goodness. Made with rich dough and fillings, we now have the number 1 croissant in world, ready to satisfy your hunger in the most delicious way.