Kuala Lumpur, 9 Feb 2010 – Most Malaysians would agree that the one thing uniting us all is our ‘1Love’ for food. As strong purveyors of this belief, Munchy’s and Super have now combined this love with music and will kick off The Munchy’s & Super 1Nation 1Voice Concert road show in the historical city of Melaka this coming 27 February 2010 (Saturday), from 8 pm onwards.
“This concert tour embodies Munchy’s and Super’s desire to bring Malaysians together from all walks of life through their mutual love of music and great food,” said Tien Wong, GM – Marketing, MunchWorld Marketing Sdn Bhd. “To paraphrase Shakespeare, if music be the food of love that binds people together; then rock on, people of Malaysia!”
Steven Lim, Director of Super Coffeemix added, “This is our way of giving back to society as this concert series is free for all. It’s a great avenue through which families can enjoy quality time together, at no charge whatsoever.”
Additionally, 2,000 lovers of Munchy’s and Super products will be able to party the night away right in front of the stage in the concert’s exclusive ‘Hot Zone’. Concert-goers just have to bring along any Munchy’s or Super products or wrappers to the concert and present them at the venue box office for their Hot Zone passes that will be available on a first come, first served basis. A full array of Munchy’s and Super’s delicious products will also be available for purchase at the concert.
The inaugural leg of this concert series boasts performances by well-loved Malaysian artistes such as Malaysian Idol’s Jaclyn Victor and Nita, One in a Million’s Faizal Tahir, and other equally beloved singers like Eric Lim, Debbie Lim and more. In line with the 27th being the eve of Chap Goh Mei, the concert will also delight the audience with a high-pole lion dance performance by the Qui-qing Arts Association while the God of Wealth distributes ang pows to children at the concert. And to top it off, the crowd will also be treated to a performance by the highly entertaining Aseana Percussion Unit.
“Members of the public who can’t attend the concert in Melaka need not fret,” added Wong. “The Munchy’s and Super 1Nation 1Voice Concert is a nationwide tour focussing not only on big cities but on secondary towns instead – as we want to include all Malaysians in this celebration. Therefore, soon enough, we will be in a town near you – as we work together to create 1Nation through 1Voice.”
For more information on The Munchy’s & Super 1Nation 1Voice Concert, visit www.munchys.com.
ABOUT MUNCHY’S
Munchy’s is Malaysia’s No.1 homegrown biscuit brand*, specializing in wafers, wafer sticks and biscuits. Since its birth in 1991, Munchy’s has grown to become the nation’s No.1 wafer producer and No.2 biscuit producer both in terms of volume and value, while boasting state-of-the-art manufacturing facilities in Batu Pahat, Johor, Malaysia.
In line with its mission to fill all kinds of fun-eating snacks in every home, Munchy’s products can now be found in approximately 60 countries. Its main products include Oat Krunch, Mini Crackers, Lite Cream Crackers, Lexus Sandwich Biscuits, Muzic Wafers, Muzic Thin Wafers, Munchini Wafer Sticks, Sugar Crackers, Muzic Nuss Wafers, Choco-O Mochachip Cookies, and Captain Munch Milk and Chocolate Cookies.
Munchy’s incorporates two entities – its manufacturing arm, Munchy Food Industries Sdn Bhd (MFI), and MunchWorld Marketing Sdn Bhd (MW). MW is a leading provider of fully-integrated marketing and distribution services representing Super Coffeemix Manufacturing Ltd., Unistraw International Limited’s Sipahh Milk Flavouring Straws, Mooncakes from The Baker’s Cottage Sdn Bhd, and all things Munchy’s.
*Source: Nielsen Retail Index Corporate Value Share (June 2006 – Nov 2009, excluding Sabah and Sarawak)
ABOUT SUPER
With ever changing and increasing affluent lifestyle, coffee drinking culture in this region had reached a new height. To cater to this growing segment and higher expectations from our sophisticated consumers, Super- Being the pioneer of 3 in 1 instant coffeemix, now offer consumers a wider variety of coffee taste and selection, from the Popular Super Regular/Rich 3in1 Coffeemixes for the masses, Superpower – functional coffee beverage for the Malay to the Traditional Super Charcoal Roasted Ipoh White Coffee enjoyed by all giving you that extra zest for the day!
As one of the world’s integrated manufacturer cum marketer of instant coffee, non-dairy creamer and cereal flakes, Super Group generated a sales turnover of over RM720 million last year. Super Group invested heavily in Malaysia, with five factories located in Johor Bahru; producing quality instant coffee, instant beverages, cup noodles, can drinks and another facility under special contract manufacturing for Pringles, a US-based company. All products manufactured by Super Malaysia are certified Halal. Aggressive advertising and promotions had resulted in an amazing 65% growth in year 2007, the Fastest Growing Brand in All in One Coffeemix Category in Malaysia (from Nielsen Malaysia).We also recorded the fastest growth rate among top 10 brands (growth 46.6% in year 2008) (from Nielsen Malaysia).
To meet the rising demand for Super’s products, the Group officially opened Malaysia’s largest coffee plant in Johor Bahru, Malaysia in April 2007. The ISO 22000 certified plant utilizes the latest cutting edge technology with production volume up to a staggering 10,000 metrics tonnes per annum which equates to 5 billion cups of coffee, making it one of the largest Instant soluble coffee plant in Asia as well. The plant uses advanced manufacturing facility for the production of our key ingredients, Instant Soluble Coffee. Armed with a complete Aroma Recovery System, the premium taste and superior aroma of Super’s Coffee are retained during the manufacturing process. Due
to the company’s commitment to environmental conservation, the plant invested in a roaster, which produces virtually no smoke, as well as strict controls on emission discharges.
Super’s excellent product quality, strong Advertisement & Promotion support and effective marketing strategies had led to the Company receiving numerous awards and accolades, one of which being The Brand Laureate Award for Best Coffee Category for four consecutive years.
Check out for more information on the “Munchy’s and Super 1 Nation 1 Voice Concert” on www.superpower.com.my.
Media Contact
MunchWorld Marketing Sdn Bhd
03-33447888
