Kuala Lumpur, 21ST August 2009 – Munchy’s, Malaysia’s No. 1 homegrown biscuit brand*, crowned Rasima Miss Munchy’s Fun & Fit at the prestigious Miss Chinese Cosmos Pageant Southeast Asia 2009 today.
Among the 18 beautiful contestants from Indonesia, Singapore, the Philippines, Vietnam, China, and Malaysia, Rasima took home the prize as the face that best personifies not only beauty but health, a sense of humour and a balanced lifestyle as well – thus embodying a fun and healthy lifestyle.
“It’s not the prettiest girl who wins this title, it’s the one who is most well-rounded. I must thank all the judges for having faith in me. Being a long time loyal Munchy’s consumer myself, little did I know I would be the proud winner of the Miss Munchy’s Fun & Fit title”, said Rasima.
“Based on our observation and interaction with the all the 18 contestants, Rasima stood out from the rest. Her bubbly, fun and charming personality drew us in even before we had the chance to be bewitched by her beautiful physical appearance,” said Tien Wong, General Manager (Marketing), the Munchy’s Group.
“Based on our observation and interaction with the all the 18 contestants, Rasima stood out from the rest. Her bubbly, fun and charming personality drew us in even before we had the chance to be bewitched by her beautiful physical appearance,” said Tien Wong, General Manager (Marketing), the Munchy’s Group.
“We are very confident that we’ve found the perfect candidate to represent Munchy’s,” added Wong. “Rasima possesses a cheeky fun persona that makes her the perfect match for the Munchy’s brand that is famous for its cheeky fun personality”.
The Miss Chinese Cosmos 2009 pageant was held today at the Palace of the Golden Horses. Prior to the event, Munchy’s gave the public a chance to cast their vote for the contestant they felt best represents Miss Munchy’s Fun & Fit in an online contest that could win them RM1,000 in cash and more, in line with Munchy’s recent launch of its deliciously fun and tasty Oat Krunch which comes in 3 yummylicious flavours.
ABOUT MUNCHY’S
Munchy’s is Malaysia’s No.1 homegrown biscuit brand*, specialising in wafers, wafer sticks and biscuits. Since its birth in 1991, Munchy’s has grown to become a RM300 million company with state-of-the-art manufacturing facilities in Batu Pahat, Johor, Malaysia.
In line with its mission to fill all kinds of fun-eating snacks in every home, Munchy’s products can now be found in nearly 60 countries. Its main products include Mini Crackers, Lite Cream Crackers, Lexus Biscuits, Muzic Wafers, Munchini Wafer Sticks, Sugar Crackers, Muzic Nuss Wafers, Choco-O Mochachip Cookies and Captain Munch Cookies (Milk / Chocolate).
Munchy’s incorporates two entities – its manufacturing arm Munchy Food Industries Sdn Bhd (MFI), and MunchWorld Marketing Sdn Bhd (MW). MW is a leading provider of fully-integrated marketing and distribution services representing Super Coffeemix Manufacturing Ltd., Unistraw International Limited’s Sipahh Milk Flavouring Straws, and all things Munchy’s.
*Source: Nielsen Retail Index Corporate Value Share (June 2006 – July 2008, excluding Sabah and Sarawak)
Media Contact:
Munchworld Marketing Sdn Bhd
03-33447888
