Munch Your Way To A Mei’s Concert!

Kuala Lumpur, 20th February 2009 – Munchy’s gives all A Mei fans the chance to have a FUNtastic time with their favourite Asian diva as she makes the night come alive with her “A Mei Star Tour Live in Malaysia 2009”

“Munchy’s is synonymous with fun,” said CK Tan, CEO of the Munchy’s Group. “And since A Mei is one of Asia’s top-notch performers, we know that a night with her promises a FUNtastic time like never seen before.”

Added CK, “We have been injecting fun into people’s lives for many years now. A great example of this is Jay Chow’s concert that was held here in Malaysia last year. Our sponsorship of his performance was a huge hit as we received feedback that all the concert-goers had an amazingly FUNtastic time then. And now, we’re letting history repeat itself with the great Asian performer, A Mei”.

Today, Munchy’s Muzic and A Mei fans can munch their way to participate in the ‘Munchy’s Muzic & A Mei Star Tour Contest’ with 138 free tickets up for grabs, each worth RM138. Solve a simple puzzle, send in proof of purchase of any Muzic product and one of these free tickets could be yours today. Hurry and get your contest form from participating outlets nationwide.

Renowned as the country’s most innovative biscuit manufacturer, Munchy’s 240,000 square-foot state-of-the-art facilities are unparalleled throughout Malaysia.

 

ABOUT MUNCHY’S
Munchy’s is Malaysia’s No.1 homegrown biscuit brand*, specialising in wafers, wafer sticks and biscuits. Since its birth in 1991, Munchy’s has grown to become a RM300 million company with state-of-the-art manufacturing facilities in Batu Pahat, Johor, Malaysia.

In line with its mission to fill all kinds of fun-eating snacks in every home, Munchy’s products can now be found in nearly 60 countries. Its main products include Mini Crackers, Lite Cream Crackers, Lexus Biscuits, Muzic Wafers, Munchini Wafer Sticks, Sugar Crackers, Muzic Nuss Wafers, Choco-O Mochachip Cookies and Captain Munch Cookies (Milk / Chocolate).

Munchy’s incorporates two entities – its manufacturing arm Munchy Food Industries Sdn Bhd (MFI), and MunchWorld Marketing Sdn Bhd (MW). MW is a leading provider of fully-integrated marketing and distribution services representing Super Coffeemix Manufacturing Ltd., Unistraw International Limited’s Sipahh Milk Flavouring Straws, and all things Munchy’s.

*Source: Nielsen Retail Index Corporate Value Share (June 2006 – July 2008, excluding Sabah and Sarawak)

 

Media Contact:
Munchworld Marketing
03-33447888


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