Munchy’s Brings Taiwan’s Super Band To Malaysian Shores

Kuala Lumpur, 3 June 2009 – Munchy’s gives all Super Band fans a once-in-a-lifetime opportunity to rock the night away with the super 4-man mandopop band at their “Taking the Road” concert, right here in Malaysia.

“Munchy’s is doing it again – bringing the biggest and best of mandopop right to your doorstep,” said CK Tan, CEO of the Munchy Group. “Super Band’s concert was sold out in Hong Kong, so we wanted to bring top-notch entertainment and talent like this into the country to thank all Munchy’s consumers for their undying support of Munchy’s fun and great-tasting treats.

“At Munchy’s, we’re constantly looking for new ways in which we can infuse the element of fun into our consumers’ lives – through our products, our innovations as well as our marketing activities,” added CK. “Just a couple of months ago, we sponsored A Mei’s sold-out concert – one of the most amazing performances ever seen on Malaysian shores. And now with Super Band, we know that we are going to witness history repeating itself.”

Apart from providing all Malaysians with star-quality entertainment, Munchy’s is a firm believer in giving back to society. This time round, Munchy’s will pledge 20 sen to charity with the sale of each Munchy’s Lexus Limited Edition pack. Therefore, Munchy’s Lexus and Super Band fans can do their bit for charity while participating in the ‘Munchy’s Lexus & Super Band Concert Contest’ to stand a chance to win 160 free tickets, worth RM128 a piece. Just solve the simple puzzle featured in your contest form, send in proof of purchase of your Lexus Limited Edition pack, and you could be one of our lucky winners today. Contest forms are available in all participating outlets nationwide.

Additionally, the top 5 winners and their partners will get to party with the Super Band members themselves in an after-concert party that will definitely blow your mind.
http://www.ccube.tv/downloads/SUPERBAND_VIDEO.zip

 

ABOUT MUNCHY’S
Munchy’s is Malaysia’s No.1 homegrown biscuit brand*, specialising in wafers, wafer sticks and biscuits. Since its birth in 1991, Munchy’s has grown to become a RM300 million company with state-of-the-art manufacturing facilities in Batu Pahat, Johor, Malaysia.

In line with its mission to fill all kinds of fun-eating snacks in every home, Munchy’s products can now be found in nearly 60 countries. Its main products include Mini Crackers, Lite Cream Crackers, Lexus Biscuits, Muzic Wafers, Munchini Wafer Sticks, Sugar Crackers, Muzic Nuss Wafers, Choco-O Mochachip Cookies and Captain Munch Cookies (Milk / Chocolate).

Munchy’s incorporates two entities – its manufacturing arm Munchy Food Industries Sdn Bhd (MFI), and MunchWorld Marketing Sdn Bhd (MW). MW is a leading provider of fully-integrated marketing and distribution services representing Super Coffeemix Manufacturing Ltd., Unistraw International Limited’s Sipahh Milk Flavouring Straws, and all things Munchy’s.

*Source: Nielsen Retail Index Corporate Value Share (June 2006 – July 2008, excluding Sabah and Sarawak)

 

Media Contact:
Munchworld Marketing Sdn Bhd
03-33447888


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