“Chocolicious” and “Vanillicious”
Klang, 30 November 2009 – The Munchy’s Mini range now includes two new exciting, yummylicious flavours, “Chocolicious” and “Vanillicious”, which join the five existing flavours – Cheese, Chocolate, Peanut Butter, Double Chocolate and Milk with Wheat Bran Crackers, completing the Mini family.
Both “Chocolicious” and “Vanillicious” also offer consumers a richer, creamier filling in dark mini cookies that seem to work together for an overall taste sensation that is extremely pleasant. Known for its packaging that fits just right in your grip, the newly launched flavours will leave consumers longing for more with its lasting smooth, sweet and scrumptious tastes.
Tien Wong, General Manager (Marketing) of Munchy Group said, “The Munchy’s Mini range is popular amongst our young consumers, so we are constantly looking at new flavours to excite them – and I am sure they will enjoy our new offering”.
The packaging of the new flavours has also been given a facelift, with a trendier look that will certainly catch the consumers’ eye. You’ve just gotta pop it to love it!
Each 45-gram pack of Mini is priced at RM1.20 and is on shelves at all grocery stores, hypermarkets and supermarkets nationwide.
Munchy’s is Malaysia’s No.1 homegrown biscuit brand*, specializing in wafers, wafer sticks and biscuits. Since its birth in 1991, Munchy’s has grown to become the nation’s No.1 wafer producer and No.2 biscuit producer both in terms of volume and value, while boasting state-of-the-art manufacturing facilities in Batu Pahat, Johor, Malaysia.
In line with its mission to fill all kinds of fun-eating snacks in every home, Munchy’s products can now be found in approximately 60 countries. Its main products include Oat Krunch, Mini Crackers, Lite Cream Crackers, Lexus Sandwich Biscuits, Muzic Wafers, Munchini Wafer Sticks, Sugar Crackers, Muzic Nuss Wafers, Choco-O Mochachip Cookies, and Captain Munch Milk and Chocolate Cookies.
Munchy’s incorporates two entities – its manufacturing arm Munchy Food Industries Sdn Bhd (MFI), and MunchWorld Marketing Sdn Bhd (MW). MW is a leading provider of fully-integrated marketing and distribution services representing Super Coffeemix Manufacturing Ltd., Unistraw International Limited’s Sipahh Milk Flavouring Straws, Mooncakes from The Baker’s Cottage Sdn Bhd, and all things Munchy’s.
*Source: Nielsen Retail Index Corporate Value Share (June 2006 – July 2008, excluding Sabah and Sarawak)
Munchworld Marketing Sdn Bhd