Munchy’s Takes You To Japan, Australia And Hong Kong, And More…

MUNCHY’S TAKES YOU TO JAPAN, AUSTRALIA AND HONG KONG, AND MORE
with Munchy’s Mystery Bite Amazing Trip Contest

 

Petaling Jaya, 1st October 2009 – Ever dreamt of holidaying with your kids or buddies in the most famous theme parks ever – like Disneyland and Dreamworld? Then pick up a pack of anything Munchy’s as fast as you can today, and you and your family could be on your way to these amazing places – for free! From 1st October – 30th November 2009, Munchy’s Mystery Bite Amazing Trip offers 3 dream vacations – to Japan, Australia, and Hong Kong, plus cash prizes and a host of Munchy’s yummylicious treats.

Consisting of 2 tiers, the first level will see 2,000 Munchy’s consumers rewarded by our ‘Lucky Messages’. Each of these messages has been designed with a unique serial code inserted at random into Munchy’s products across all its brands, including Muzic, Lexus, Mini, Captain Munch, and Oat Krunch, to name a few. So if you chance upon these Mystery Cards, a shopping voucher of your choice worth RM50* will be yours instantly – and you’ll be in the running to qualify for the second tier of our contest.

It’s as easy as that! No slogans, creative writing, proof of purchase or the like is necessary. And to sweeten the pot, the first 100 participants with their unique codes and correct answers to a few simple questions stand a chance to try their hand at the second tier’s ‘Game of Skill’.

In this ‘Game of Skill’, contestants will stand a chance of winning their dream holiday – that includes a grand prize of a trip for 4 to Tokyo Disneyland, Japan, plus RM3,000 in cash. The second prize will see another 4 lucky winners make their way to Dreamworld in Australia’s Gold Coast, with RM3,000 cash in their pockets, and as for the third prize, yet another 4 highly fortunate winners will get to party in Hong Kong Disneyland. And apart from these awesome rewards, 100 consolation prizes will be given away as well.

*Selected hypermarket/supermarket outlets registered on our shopping voucher list.

“Munchy’s Mystery Bite Amazing Trip is indeed an amazing contest as this time round, we’re offering a whole slew of consumers the opportunity to be winners,” said Tien Wong, General Manager (Marketing) of the Munchy Group. “We’re spreading Munchy’s love and cheeky fun far and wide – while Munchy’s fans discover the yummylicious tastes of our wide range of products over and over again.”

“Additionally, as Munchy’s is synonymous with cheeky fun, our ‘Game of Skill’ will bring this promise to life,” added Wong. “100 finalists will vie for our amazing top prizes by playing the most fun and challenging games possible – and we promise to make sure they have the time of their lives while doing so –Munchy’s style,” added Wong.

 

ABOUT MUNCHY’S
Munchy’s is Malaysia’s No.1 homegrown biscuit brand*, specialising in wafers, wafer sticks and biscuits. Since its birth in 1991, Munchy’s has grown to become a RM300 million company with state-of-the-art manufacturing facilities in Batu Pahat, Johor, Malaysia.

In line with its mission to fill all kinds of fun-eating snacks in every home, Munchy’s products can now be found in nearly 60 countries. Its main products include Mini Crackers, Lite Cream Crackers, Lexus Biscuits, Muzic Wafers, Munchini Wafer Sticks, Sugar Crackers, Muzic Nuss Wafers, Choco-O Mochachip Cookies and Captain Munch Cookies (Milk / Chocolate).

Munchy’s incorporates two entities – its manufacturing arm Munchy Food Industries Sdn Bhd (MFI), and MunchWorld Marketing Sdn Bhd (MW). MW is a leading provider of fully-integrated marketing and distribution services representing Super Coffeemix Manufacturing Ltd., Unistraw International Limited’s Sipahh Milk Flavouring Straws, and all things Munchy’s.

*Source: Nielsen Retail Index Corporate Value Share (June 2006 – July 2008, excluding Sabah and Sarawak)

 

Media Contact:
Munchworld Marketing
03-33447888