Munchy’s Treats Kids To A Fun Day Out With A Transforming Surprise!

Petaling Jaya, 27 June 2009 – Munchy’s, Malaysia’s No.1 homegrown biscuit brand*, gave more than 85 kids today the chance to be among the very first to enjoy the blockbuster hit movie Transformers: Revenge of the Fallen. The children from Shelter Home and Rumah Anak Yatim–Darul Izzah together with Munchy’s staff members, the media and their families, spent the morning enjoying entertainment and fun activities before catching the much anticipated movie.

Both homes were also surprised to receive a cheque amounting to RM9,999.99 from Munchy’s. Present to hand over the cheque to the homes was the General Manager of Marketing, Tien Wong.

“When we decided on a tie-up with Transformers, we did so as it’s a movie that appeals to both the young and young-at-heart. In essence, it’s for anyone who wants to add a little fun and excitement to their lives,” said Wong.

And since ‘fun’ is synonymous with Munchy’s, this event was yet another great example of how Munchy’s incorporates fun into everything they do – including corporate social responsibility.

“Additionally, we hope that our contribution to these homes will help make the lives of these beautiful children better and a little more fun,” added Wong.

Munchy’s has tied-up with the second Transformers movie and is giving away Transformers: Revenge of the Fallen glow-in-the-dark coasters for every 12-pack box of Munchy’s Mini Crackers purchased. There is also an amazing and fun online contest that will award winners with cash prizes, premium Transformers: Revenge of the Fallen action figures, Munchy’s hampers and movie tickets. For more information on the contest, log on to www.theminichallenge.com.

Munchy’s Mini Crackers are available in five delicious flavours – Cheese, Chocolate, Peanut Butter and their latest editions – Double Chocolate and Milk with Wheat Bran Crackers. Each flavour comes in a convenient 12-pack box and is on shelves at grocery stores, hypermarkets and supermarkets nationwide.

 

ABOUT MUNCHY’S
Munchy’s is Malaysia’s No.1 homegrown biscuit brand*, specialising in wafers, wafer sticks and biscuits. Since its birth in 1991, Munchy’s has grown to become a RM300 million company with state-of-the-art manufacturing facilities in Batu Pahat, Johor, Malaysia.

In line with its mission to fill all kinds of fun-eating snacks in every home, Munchy’s products can now be found in nearly 60 countries. Its main products include Mini Crackers, Lite Cream Crackers, Lexus Biscuits, Muzic Wafers, Munchini Wafer Sticks, Sugar Crackers, Muzic Nuss Wafers, Choco-O Mochachip Cookies and Captain Munch Cookies (Milk / Chocolate).

Munchy’s incorporates two entities – its manufacturing arm Munchy Food Industries Sdn Bhd (MFI), and MunchWorld Marketing Sdn Bhd (MW). MW is a leading provider of fully-integrated marketing and distribution services representing Super Coffeemix Manufacturing Ltd., Unistraw International Limited’s Sipahh Milk Flavouring Straws, and all things Munchy’s.

*Source: Nielsen Retail Index Corporate Value Share (June 2006 – July 2008, excluding Sabah and Sarawak)

 

Media Contact:
Munchworld Marketing Sdn Bhd
03-33447888


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