Vote Online For Munchy’s Miss Fun & Fit

Miss Chinese Cosmos Pageant Southeast Asia contestant to embody fun & healthy lifestyle


Petaling Jaya, 6th August 2009 – Have you ever thought that you have got what it takes to judge a beauty pageant? Well now you can do just that! Munchy’s, Malaysia’s No.1 homegrown biscuit brand*, is inviting the public to log on and choose “Miss Munchy’s Fun & Fit”, a category of the upcoming Miss Chinese Cosmos Pageant Southeast Asia 2009.

Organised for the 1st time in Malaysia, the event will see 18 beautiful contestants from Indonesia, Singapore, the Philippines, Vietnam, and of course Malaysia participate.

Munchy’s, the Diamond Sponsor of this prestigious event, is looking for the contestant that best embodies a healthy lifestyle yet is still able to find time to enjoy herself, have fun and to take life less seriously.

Tien Wong, General Manager of Marketing, the Munchy Group, said, “We wanted to involve and engage the public in deciding the proud winner of the Miss Munchy’s Fun & Fit title.

“She will be the face that personifies not only beauty but health, a sense of humour and a balanced lifestyle too – just like Munchy’s latest offering – the Oat Krunch range that promises healthy cookies tinged with that element of fun Munchy’s is famous for.”

The public will have just over two weeks to cast their vote beginning 6th August 2009. The rules are simple. Log on to select the contestant you feel best represents Miss Munchy’s Fun & Fit, and you’re done! And if your vote matches the judges’ choice, you’ll be a winner. The contest closes on 20th August 2009 at midnight.

Up for grabs are a grand prize of RM1,000 and 10 consolation prizes each worth RM100 of Munchy’s products. The 1st, 11th, 211th, 311th, 411th, 511th, 611th, 711th 811th and the 911th correct predictions will win a consolation prize and the grand prize will go to the 111th correct prediction.

Also, look out for the contestants as they make special appearances around the Klang Valley handing out Munchy’s newest product – Oat Krunch crackers. A delicious and healthy snack, Oat Krunch comes in three delectable flavours – Strawberry & Blackcurrant, Dark Chocolate and Chunky Organic Hazelnut. Available in two pack sizes of 180g (7 sachets) and 500g (18 sachets), Munchy’s Oat Krunch retails at RM3.80 and RM7.90 respectively.

“Munchy’s Oat Krunch is a delicious and healthy snack for our health conscious consumers who want a bit of fun and excitement with every bite as well.”

“It is a great and tasty way to keep energy levels high throughout the day. And that’s definitely what these 18 beautiful women will need to keep them going”, quipped Tien.


Munchy’s is Malaysia’s No.1 homegrown biscuit brand*, specialising in wafers, wafer sticks and biscuits. Since its birth in 1991, Munchy’s has grown to become a RM300 million company with state-of-the-art manufacturing facilities in Batu Pahat, Johor, Malaysia.

In line with its mission to fill all kinds of fun-eating snacks in every home, Munchy’s products can now be found in nearly 60 countries. Its main products include Mini Crackers, Lite Cream Crackers, Lexus Biscuits, Muzic Wafers, Munchini Wafer Sticks, Sugar Crackers, Muzic Nuss Wafers, Choco-O Mochachip Cookies and Captain Munch Cookies (Milk / Chocolate).

Munchy’s incorporates two entities – its manufacturing arm Munchy Food Industries Sdn Bhd (MFI), and MunchWorld Marketing Sdn Bhd (MW). MW is a leading provider of fully-integrated marketing and distribution services representing Super Coffeemix Manufacturing Ltd., Unistraw International Limited’s Sipahh Milk Flavouring Straws, and all things Munchy’s.

*Source: Nielsen Retail Index Corporate Value Share (June 2006 – July 2008, excluding Sabah and Sarawak)


Media Contact:
Munchworld Marketing Sdn Bhd

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