Christmas Krunch Time!

Assorted Oat Krunch Festive Pack Makes Indulging This Season Deliciously Guilt Free


Klang, 30 November 2009 – Holiday weight is something most of us battle with, with delicious cakes and cookies that are must this time of year it is no wonder too.

Offering a healthy alternative, especially to busy women on the go, Munchy’s, Malaysia’s No.1 homegrown biscuit brand*, has put together an assorted pack of their newest product range – Oat Krunch. Filled with healthy and scrumptious fruit, oats, and more, Oat Krunch is a deliciously healthy biscuit that lets you say “It’s OK to Krunch!”

Available in three delicious flavours – Strawberry & Blackcurrant, Dark Chocolate and Chunky Organic Hazelnut, Oat Krunch offers the health conscious consumer of natural ingredients all rolled into these delicious and healthy cookies.

“The Oat Krunch range is ideal for this festive season, not only because of its unique three delicious flavours but because it gives you peace of mind knowing that it is healthy too,” said Tien Wong, General Manager (Marketing) of Munchy Group.

The assorted festive pack also makes a great gift as you visit friends and family during the joyous season.  So lets have fun this festive season with Oat Krunch.

Packaged in a 600g airtight container Munchy’s Oat Krunch retails at RM11.90 (WM) and RM12.50 (EM).


Munchy’s is Malaysia’s No.1 homegrown biscuit brand*, specializing in wafers, wafer sticks and biscuits. Since its birth in 1991, Munchy’s has grown to become the nation’s No.1 wafer producer and No.2 biscuit producer both in terms of volume and value, while boasting state-of-the-art manufacturing facilities in Batu Pahat, Johor, Malaysia.

In line with its mission to fill all kinds of fun-eating snacks in every home, Munchy’s products can now be found in approximately 60 countries. Its main products include Oat Krunch, Mini Crackers, Lite Cream Crackers, Lexus Sandwich Biscuits, Muzic Wafers, Munchini Wafer Sticks, Sugar Crackers, Muzic Nuss Wafers, Choco-O Mochachip Cookies, and Captain Munch Milk and Chocolate Cookies.

Munchy’s incorporates two entities – its manufacturing arm Munchy Food Industries Sdn Bhd (MFI), and MunchWorld Marketing Sdn Bhd (MW). MW is a leading provider of fully-integrated marketing and distribution services representing Super Coffeemix Manufacturing Ltd., Unistraw International Limited’s Sipahh Milk Flavouring Straws, Mooncakes from The Baker’s Cottage Sdn Bhd, and all things Munchy’s.

*Source: Nielsen Retail Index Corporate Value Share (June 2006 – July 2008, excluding Sabah and Sarawak)


Media Contact
Munchworld Marketing Sdn Bhd

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