Introducing Munchy’s Oat Krunch – the deliciously fun and healthy cracker.


Petaling Jaya, 11 August 2009 – Are you constantly on the move and do you catch yourself snacking on unhealthy foods way too often? Do you want to keep fit but can’t resist a yummy cookie only to feel guilty in the end? Well, fret no more!

Munchy’s, Malaysia’s No.1 homegrown biscuit brand*, recently launched their newest product range – Oat Krunch. Filled with healthy and scrumptious fruit, oats, and more, Oat Krunch is a deliciously healthy biscuit that lets you say “It’s OK to Krunch!”

Available in three delicious flavours – Strawberry & Blackcurrant, Dark Chocolate and Chunky Organic Hazelnut, Oat Krunch targets the health conscious consumer as it offers the benefits of these natural ingredients all rolled into these delicious and healthy crackers.

“Munchy’s Oat Krunch is the perfect snack for the more discerning consumer who wants a bit of fun and excitement mixed in with every irresistible bite,” quipped Tien Wong, General Manager of Marketing, the Munchy Group.

Oats, the primary ingredient in Oat Krunch, offers a quick source of energy while decreasing cholesterol and the risk of cancer. It is also an anti-depressant as well as an anti-oxidant that reduces the effects of arthritis. Additionally, it helps lower blood pressure, therefore preventing heart disease and much more.

In conjunction with the launch, Munchy’s is sponsoring the Miss Chinese Cosmos Pageant Southeast Asia 2009, where for the very first time in Malaysia, 18 beautiful contestants from Indonesia, Singapore, the Philippines, Vietnam, and of course Malaysia, will participate.

“We are the Diamond sponsors for the event because we feel that this event represents the ideal personification of today’s modern young woman – who realises the need to be fit while staying beautiful and leading a fun-filled life,” said Tien.

Of these 20 beautiful women, Munchy’s will crown the beauty who best embodies a healthy lifestyle with cheeky fun – in the ‘Miss Munchy’s Fun & Fit’ title.

“She will be the face that exemplifies not only beauty but health, a sense of humour and a balanced lifestyle as well – just like Munchy’s Oat Krunch which promises a healthy snack tinged with that element of fun Munchy’s is famous for,” said Tien.

Packaged in two sizes of 180g (7 sachets) and 500g (18 sachets), Munchy’s Oat Krunch retails at RM3.80and RM7.90 respectively.


Munchy’s is Malaysia’s No.1 homegrown biscuit brand*, specialising in wafers, wafer sticks and biscuits. Since its birth in 1991, Munchy’s has grown to become a RM300 million company with state-of-the-art manufacturing facilities in Batu Pahat, Johor, Malaysia.

In line with its mission to fill all kinds of fun-eating snacks in every home, Munchy’s products can now be found in nearly 60 countries. Its main products include Mini Crackers, Lite Cream Crackers, Lexus Biscuits, Muzic Wafers, Munchini Wafer Sticks, Sugar Crackers, Muzic Nuss Wafers, Choco-O Mochachip Cookies and Captain Munch Cookies (Milk / Chocolate).

Munchy’s incorporates two entities – its manufacturing arm Munchy Food Industries Sdn Bhd (MFI), and MunchWorld Marketing Sdn Bhd (MW). MW is a leading provider of fully-integrated marketing and distribution services representing Super Coffeemix Manufacturing Ltd., Unistraw International Limited’s Sipahh Milk Flavouring Straws, and all things Munchy’s.

*Source: Nielsen Retail Index Corporate Value Share (June 2006 – July 2008, excluding Sabah and Sarawak)


Media Contact:
Munchworld Marketing Sdn Bhd

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