Munchy’s Mini Sandwich Boxed In Delicious Unity!

“Muhibbah” 6-pack offers savings and so much more


Kuala Lumpur, 3 September 2009 – In line with the holy month of Ramadhan and the upcoming Hari Raya celebrations, Munchy’s, Malaysia’s No.1 homegrown biscuit brand*, has packaged its yummylicious Munchy’s Mini Chocolate sandwich in a highly festive and ‘muhibbah’ 6-pack box.

Aptly called ‘Raya Ceria Dengan Mini’, these delicious delights make the ideal break fast treat throughout this holy month or when served to guests during the Raya celebrations. Packed in a ready-to-serve tray, the Munchy’s Mini Chocolate sandwich is a fuss-free way to enjoy the festivities.

The 6-pack Mini Chocolate sandwich also offers more festive fun with a quick and easy recipe guide for ‘Instant No-Bake Cookies’, revealing even more ways to savour Munchy’s Mini Chocolate sandwich.

“Our Mini Chocolate festive pack is a yummylicious treat to serve guests during Raya,” said Tien Wong, General Manager (Marketing) of the Munchy’s Group. “Additionally, our colourful and ‘muhibbah’ packaging makes it the perfect ‘buah tangan’ for all those open house visits.”

“Hari Raya is a time for family and friends,” added Wong. “And that is why we have included our exclusive ‘Instant No-Bake Cookies’ recipe that reduces stress levels as well as time involved in baking, leaving busy mothers a moment or two to relax and actually enjoy themselves for a change”, added Tien.

The ‘Raya Ceria Dengan Mini’ 6-pack also offers a saving of over 70 sen for consumers, retailing at the recommended price of RM6.49.


Munchy’s is Malaysia’s No.1 homegrown biscuit brand*, specialising in wafers, wafer sticks and biscuits. Since its birth in 1991, Munchy’s has grown to become a RM300 million company with state-of-the-art manufacturing facilities in Batu Pahat, Johor, Malaysia.

In line with its mission to fill all kinds of fun-eating snacks in every home, Munchy’s products can now be found in nearly 60 countries. Its main products include Mini Crackers, Lite Cream Crackers, Lexus Biscuits, Muzic Wafers, Munchini Wafer Sticks, Sugar Crackers, Muzic Nuss Wafers, Choco-O Mochachip Cookies and Captain Munch Cookies (Milk / Chocolate).

Munchy’s incorporates two entities – its manufacturing arm Munchy Food Industries Sdn Bhd (MFI), and MunchWorld Marketing Sdn Bhd (MW). MW is a leading provider of fully-integrated marketing and distribution services representing Super Coffeemix Manufacturing Ltd., Unistraw International Limited’s Sipahh Milk Flavouring Straws, and all things Munchy’s.

*Source: Nielsen Retail Index Corporate Value Share (June 2006 – July 2008, excluding Sabah and Sarawak)


Media Contact:
Munchworld Marketing Sdn Bhd

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