Munchy’s New Wafer Makes It ‘in’ To Be ‘thin’

Klang, 14 December 2009 – If you think all wafer biscuits are the same, think again? Conventional wafer biscuits are normally multiple layers of wafer sandwiching its filling, but Munchy’s begs to differ.

The Malaysia’s No.1 homegrown biscuit brand* introduces it’s new Muzic family – Muzic Wafer Thins and Muzic Wafer Bites, which comes in the form of only two (2) and three (3) layers of wafer biscuits respectively. In line with its tagline – ‘Everybody Loves Muzic’, the new thin Muzic wafer is feast for taste buds!

“The new thin Muzic wafer offers crunchy, yummy and waferlicious experience that one cannot stop munching. If you’re always on the go, our Muzic Wafer Bites offers convenient and affordable indulgence, making you crave for more,” said Tien Wong, General Manager (Marketing) of Munchy Group.

The excitement does not stop here because the new thin Muzic wafer comes in three yummylicious flavours – Dark Chocolate, Caramel Coffee and Lemon Crème to complement the existing Muzic wafer cubes range.

Sporting a pastel new packaging, each 160 gram pack of Wafer Thins is priced at RM3.80 while each 35 gram of Wafer Bites is priced at RM0.80 and is on shelves at all grocery stores, hypermarkets and supermarkets nationwide.


Munchy’s is Malaysia’s No.1 homegrown biscuit brand*, specializing in wafers, wafer sticks and biscuits. Since its birth in 1991, Munchy’s has grown to become the nation’s No.1 wafer producer and No.2 biscuit producer both in terms of volume and value, while boasting state-of-the-art manufacturing facilities in Batu Pahat, Johor, Malaysia.

In line with its mission to fill all kinds of fun-eating snacks in every home, Munchy’s products can now be found in approximately 60 countries. Its main products include Oat Krunch, Mini Crackers, Lite Cream Crackers, Lexus Sandwich Biscuits, Muzic Wafers / Muzic Thin Wafers, Munchini Wafer Sticks, Sugar Crackers, Muzic Nuss Wafers, Choco-O Mochachip Cookies, and Captain Munch Milk and Chocolate Cookies.

Munchy’s incorporates two entities – its manufacturing arm Munchy Food Industries Sdn Bhd (MFI), and MunchWorld Marketing Sdn Bhd (MW). MW is a leading provider of fully-integrated marketing and distribution services representing Super Coffeemix Manufacturing Ltd., Unistraw International Limited’s Sipahh Milk Flavouring Straws, Mooncakes from The Baker’s Cottage Sdn Bhd, and all things Munchy’s.

*Source: Nielsen Retail Index Corporate Value Share (June 2006 – July 2008, excluding Sabah and Sarawak)


Media Contact
Munchworld Marketing Sdn Bhd

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