Kuala Lumpur, 1 August 2009 – Munchy’s and Super’s recent gift to the entertainment world culminated in the sponsorship of legendary mandopop group Super Band, right here on Malaysian shores. But that wasn’t all. It gave fans and loyal Munchy’s and Super consumers the chance to give back to those less fortunate through a donation of RM50,000 to five homes in the Klang Valley. And these selected causes were Humana Child Aid Society Sabah, Rumah Ozanam, Kiwanis Down Syndrome Foundation, Pertubuhan Perkhidmatan Intervensi Awal (Batu Pahat), and Rumah Hope .
“We are extremely happy to be part of this amazing concert. My brothers and I grew up listening to the music of these four legends. And since we’ve also always been firm believers in giving back to society, we wanted to create this opportunity for everyone to donate a little something that will hopefully go a long way in helping these causes,” said CK Tan, CEO of the Munchy Group, during the cheque presentation ceremony.
Super Coffeemix was also a proud contributor, having donated half of the RM50,000. Said Steven Lim, Director of Super Coffeemix, “Seeing Super Band perform right before my very eyes was like a dream come true – and knowing that we are doing our bit for the less fortunate at the same time made this experience all the more sweet for me.”
Munchy’s pledged RM0.20 to charity for the sale of each Munchy’s Lexus Limited Edition pack while every purchase of Super Charcoal Roasted Ipoh White Coffee limited promotion packets saw a contribution of RM0.30. At the same time, fans were given the chance to win 320 free concert tickets worth RM128 each.
“I know that Super Band’s fans had the most fun possible tonight as the legends’ performance was truly mind blowing,” added CK. “And since fun is our middle name here at Munchy’s, tonight was yet another fantastic show of just how we live up to our brand promise of cheeky fun in everything we do – even while we work towards the betterment of society,” added CK.
Munchy’s is Malaysia’s No.1 homegrown biscuit brand*, specialising in wafers, wafer sticks and biscuits. Since its birth in 1991, Munchy’s has grown to become a RM300 million company with state-of-the-art manufacturing facilities in Batu Pahat, Johor, Malaysia.
In line with its mission to fill all kinds of fun-eating snacks in every home, Munchy’s products can now be found in nearly 60 countries. Its main products include Mini Crackers, Lite Cream Crackers, Lexus Biscuits, Muzic Wafers, Munchini Wafer Sticks, Sugar Crackers, Muzic Nuss Wafers, Choco-O Mochachip Cookies and Captain Munch Cookies (Milk / Chocolate).
Munchy’s incorporates two entities – its manufacturing arm Munchy Food Industries Sdn Bhd (MFI), and MunchWorld Marketing Sdn Bhd (MW). MW is a leading provider of fully-integrated marketing and distribution services representing Super Coffeemix Manufacturing Ltd., Unistraw International Limited’s Sipahh Milk Flavouring Straws, and all things Munchy’s.
*Source: Nielsen Retail Index Corporate Value Share (June 2006 – July 2008, excluding Sabah and Sarawak)
With ever changing and increasing affluent lifestyle, coffee drinking culture in this region had reached a new height. To cater to this growing segment, Super as one of the pioneer of 3 in 1 instant coffeemix, now offer consumers a wider choice of coffee varities, from Regular, Rich 3in1 Coffeemixes to the traditional charcoal roasted Ipoh White Coffee to give that extra zest to your day! The most popular being Super Charcoal Roasted Ipoh White Coffee for its premium taste and strong coffee aroma.
As one of the world’s three integrated manufacturer cum marketer of instant coffee, non-dairy creamer and cereal flakes, Super Group generated a sales turnover of over RM720 million last year. Super Group invested heavily in Malaysia, with five factories located in Johor Bahru; producing quality instant coffee, instant beverages, cup noodles, can drinks and another factory under special contract manufacturing for Pringles, a US-based company. All products manufactured by Super Malaysia are certified Halal. Aggressive advertising and promotions had resulted in an amazing 65% growth in year 2007, the Fastest Growing Brand in All in One Coffeemix Category in Malaysia (from Nielsen Malaysia).
To meet the rising demand for Super’s products, the Group officially opened Malaysia’s largest coffee plant in Johor Bahru, Malaysia in April 2007. The ISO 22000 certified plant utilizes the latest cutting edge technology with production volume up to a staggering 8000 metrics tonnes per annum or 4 billion cups of coffee, making it one of the largest Instant soluble coffee plant in Asia as well. The plant adopts advanced manufacturing systems for the production of the key ingredients, Instant Soluble Coffee. Armed with a complete Aroma Recovery System, the premium taste and superior aroma of Super’s Coffee are retained during the manufacturing process. Due to the company’s commitment to environmental conservation, the plant invested in a roaster, which produces virtually no smoke, as well as strict controls on emission discharges.
Super’s excellent product quality, strong Advertisement & Promotion support and effective marketing strategies had led to the Company receiving numerous awards and accolades, one of which being The Brand Laureate Award for Best Coffee Category for three consecutive years.