Munchy’s Wins 4th BrandLaureate

for excellence in Product Branding


KUALA LUMPUR, 08 April 2009 – Munchy’s, Malaysia’s very own homegrown biscuit brand, was recently awarded yet another coveted BrandLaureate award – its 4th in 3 consecutive years. This time round, the award was given in recognition of Munchy’s excellence for its Product Branding in the Confectionary Category – Biscuit and Wafer.

Recognized by The BrandLaureate 2008-2009 as one of the most outstanding, deserving and best brands in the Asia Pacific region, this accolade is testament to Munchy’s having delivered on their brand promise by employing enduring values plus good social and business practices.

CK Tan, CEO of the Munchy’s Group said, “As strong advocates of the power of brand presence, we are honored to be recognized by the BrandLaureate for the second time this year and for the fourth since 2006. With our own full-fledged marketing arm, MunchWorld Marketing Sdn Bhd, we have built a strong global brand that distinguishes our products from the rest – in the highly competitive and demanding local and international arenas.”

Added CK, “Our latest attestation to living and breathing our values and brand promise is Munchy’s Platinum Sponsorship of the upcoming Taipan 2009 – The Making of Asian Giants: Surviving the Global Crisis – Going Global, Getting Lean.”

This 3-day program features three distinguished keynote speakers on a mission to impart their professional experience that will help with navigation through these difficult financial times. Even its Super CEO panel boasts the likes of Malaysia Airlines CEO, Dato’ Sri Idris Jala, who saved the national carrier from going bankrupt and has since turned it around to make millions in profit.

“Taipan 2009 is the platform to provide invaluable insight into methods, strategies and plans to survive and stay viable in this global financial crisis,” said CK. “By being the main sponsor of this prodigious event, we can help Malaysian companies and businesses all around the Asia Pacific region – to not to just make it through these tough times, but to come out tops in the end.”

Running for its 8th consecutive year, TAIPAN is a joint collaboration of the Malaysian Chapters of both the Entrepreneurs Organisation and Young Presidents Organisation.


Munchy’s is Malaysia’s No.1 homegrown biscuit brand*, specialising in wafers, wafer sticks and biscuits. Since its birth in 1991, Munchy’s has grown to become a RM300 million company with state-of-the-art manufacturing facilities in Batu Pahat, Johor, Malaysia.

In line with its mission to fill all kinds of fun-eating snacks in every home, Munchy’s products can now be found in nearly 60 countries. Its main products include Mini Crackers, Lite Cream Crackers, Lexus Biscuits, Muzic Wafers, Munchini Wafer Sticks, Sugar Crackers, Muzic Nuss Wafers, Choco-O Mochachip Cookies and Captain Munch Cookies (Milk / Chocolate).

Munchy’s incorporates two entities – its manufacturing arm Munchy Food Industries Sdn Bhd (MFI), and MunchWorld Marketing Sdn Bhd (MW). MW is a leading provider of fully-integrated marketing and distribution services representing Super Coffeemix Manufacturing Ltd., Unistraw International Limited’s Sipahh Milk Flavouring Straws, and all things Munchy’s.

*Source: Nielsen Retail Index Corporate Value Share (June 2006 – July 2008, excluding Sabah and Sarawak)


The BrandLaureate Award is organised by the Asia Pacific Brand Foundation, a non-profit organisation dedicated to the promotion and improvement of branding standards in Malaysia and the Asia Pacific.

The objective of the BrandLaureate is to promote branding in Malaysia and the Asia pacific region and identify and nature outstanding Malaysian brand to be global brand.


Media Contact:
Munchworld Marketing

Sipahh Makes Milk Taste Even Better


Discover Adventure with Captain Munch

Behold! The fun loving biscuits company, Munchy’s marks a new milestone on its 20th Anniversary with Captain Munch! The latest relaunch addition to the family of Munchy’s biscuits, a new...