Sipahh™ Introduces Yet Another Reason To Rip, Dip, Sip And Say “Ahh”!

Cookies & Cream flavour makes its debut in Malaysia


Kuala Lumpur, 13th October 2009 – Drinking milk became an even more exciting and yummy experience today as Sipahh, the milk-flavouring straw that makes drinking milk fun, launched its fifth flavour – Cookies & Cream.

Distributed exclusively by MunchWorld Marketing Sdn Bhd, every Sipahh milk-flavouring straw turns plain white milk into a fun-filled and flavourful beverage that combines deliciousness and healthy goodness.

“Most people are already aware of the benefits of Sipahh straws that include converting non-milk lovers into ardent fans of one of the healthiest drinks ever,” said Bas Melssen, Commercial Director of Unistraw International Ltd, the Australian inventor of the straw. “And with our latest addition to Sipahh’s current delectable line-up, we hope to encourage kids and adults alike to enjoy the wholesomeness that is found in milk even more.”

Sipahh’s Cookies & Cream straw adds to the existing four great flavours – Chocolate, Strawberry, Banana and Caramel. “Globally, we have a total of 11 flavours and we hope to introduce Sipahh’s full range to Malaysia in the near future”, added Melssen.

MunchWorld Marketing Sdn Bhd introduced Sipahh’s most recent addition – Cookies & Cream – at Asia’s largest indoor rock climbing facility, Camp5 in 1 Utama. The event was kicked off by local celebrity and avid rock climber Sazzy Falak.

“This innovation is really great as it promotes healthy living by giving you that push to consume more of the goodness milk offers,” added Melssen. “This in turn will result in more Malaysians improving their level of well-being, making them strong and fit enough to enjoy extreme sports like rock climbing.”

Containing only natural colours with no artificial flavours, no preservatives, no gluten and low sugar content, each Sipahh milk-flavouring straw flavours 200 – 250 ml of cold milk. With its patented design, the special filters at both ends of the straw and extraordinary UniBeads allow Sipahh to ‘wake up’ milk in ways never seen before.

Additionally, Sipahh is just right for those who are lactose intolerant as these straws are suitable for use with all types of cow milk alternatives – including soy drinks and rice milk. All you have to do is ‘Rip’ off the wrapper, ‘Dip’ your Sipahh straw into a glass of cold milk, ‘Sip’ away to your heart’s content and let Sipahh ‘wake up’ your milk as you sit back and say, “Ahh, I never knew milk could taste so good.”

So what are you waiting for? Sipahh straws are available at all Giant, Cold Storage, Carrefour, Jaya Jusco, Econsave and The Store outlets. Available in two pack sizes – in 5s and 10s, Sipahh straws retail at RM3.50 and RM6.50 respectively.

Sipahh is an Australian innovation that was launched four years ago and is currently enjoyed in over 65 countries, and has been in the Malaysian market for the last 2 years.


Munchy’s is Malaysia’s No.1 homegrown biscuit brand*, specialising in wafers, wafer sticks and biscuits. Since its birth in 1991, Munchy’s has grown to become a RM300 million company with state-of-the-art manufacturing facilities in Batu Pahat, Johor, Malaysia.

In line with its mission to fill all kinds of fun-eating snacks in every home, Munchy’s products can now be found in nearly 60 countries. Its main products include Mini Crackers, Lite Cream Crackers, Lexus Biscuits, Muzic Wafers, Munchini Wafer Sticks, Sugar Crackers, Muzic Nuss Wafers, Choco-O Mochachip Cookies and Captain Munch Cookies (Milk / Chocolate).

Munchy’s incorporates two entities – its manufacturing arm Munchy Food Industries Sdn Bhd (MFI), and MunchWorld Marketing Sdn Bhd (MW). MW is a leading provider of fully-integrated marketing and distribution services representing Super Coffeemix Manufacturing Ltd., Unistraw International Limited’s Sipahh Milk Flavouring Straws, and all things Munchy’s.

*Source: Nielsen Retail Index Corporate Value Share (June 2006 – July 2008, excluding Sabah and Sarawak)


Media Contact
MunchWorld Marketing Sdn Bhd
Tel: 03-33447888

Beauty pageant with a difference (The Star Online)

By PRIYA MENON  |  Photos by ART CHEN BEAUTY with brains is the perfect description for the contestants of the Miss Chinese Cosmos South-East Asia 2009 Pageant. The 18...

Munchy’s in Putra Brand Awards

Published by The Star